Today, Dwight Evans launches his own direct to the voters initiative, with his "Do Something" tour. Evans starts with a tour through North Philly, where he will "emphasize that public safety is integral to building a community where education, commerce and culture can thrive."
Evans also launched a new Web site, endtheviolence.com, which includes a pledge to, well, end the violence.
The two new campaign tactics come as Evans continues to sit at the bottom of the polls, his ideas gaining as much traction as a Honda Civic on a mountain of ice.
Evans has been at the bottom of almost every poll (sometimes sharing the spot with Michael Nutter, other times with a few more points than Nutter), including the poll released yesterday by NBC10.
Tom Knox extended his lead in that poll and is now safely alone in first place with 32 percent support. Chaka Fattah (18 percent) and Bob Brady (17) follow, with Nutter pulling down 14 percent and Evans at 10. There is a 4 percent margin of error.